Saturday, 8 September 2012

The Aēsop Difference

Aēsop respects the art of packaging. It's more than just stuffing something into a plastic bag and calling it a day. Simple yet thoughtful touches, such as printed paper, twine, beautifully printed paper bags and drawstring canvas bags make such a big impact.

Aēsop respects literature. My recent purchase came with a fold-out poster, which features books - both fiction and non-fiction - that are great sources of inspiration. That's a definite plus in my book (pun intended).

The overall experience matters. Setting up a small corner filled with wine, crackers, dips, cheeses and grapes will definitely make shopping a bit more pleasurable.

1 comment:

Mat said...

i don't mind paying more for these touches

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